How much does a garage lead cost?
A garage lead typically costs between about £5 and £40 depending on the channel. Google Ads enquiries often cost £10 to £40 or more, lead platforms charge £5 to £30 per lead, and YourCarGarage Founding Members pay a fixed £10 per approved lead. What matters most is the cost per lead against the value of the job.
Every garage marketing channel has a cost per lead, whether it is obvious or hidden. Knowing the typical numbers helps you spot good value and avoid overpaying.
What garages typically pay for leads
| Channel | Typical cost | You pay for |
|---|---|---|
| Google Ads | £10 to £40+ per enquiry | Every click, not every lead |
| Lead platforms | £5 to £30 per lead | Each lead, shared or exclusive |
| YourCarGarage (Founding) | £10 fixed per approved lead | Only leads you accept |
These are typical ranges; the real figure varies by area, competition and how well your listing or advert converts.
Pay-per-click vs pay-per-lead
With advertising like Google Ads, you pay for every click, even the ones that never contact you. With a pay-per-lead model you only pay when you accept a genuine enquiry, and you can decline the ones that do not suit you. That keeps your spend tied to real, winnable work.
What makes a lead worth it
The headline price matters less than the maths behind it. A £10 lead that becomes a £150 service, or a customer who comes back every year, is excellent value. A cheap lead you never convert is not. The two things that decide it are lead quality and how fast you respond. For more on winning the work, see how to get more customers for your garage.
The YourCarGarage approach
We keep it simple and predictable: Founding Members pay a fixed £10 per approved lead, locked in for life, and only when they accept it. No monthly fee to start. See how it works for garages.
Key takeaways
- Garage leads typically cost £5 to £40 depending on the channel.
- Google Ads can be effective but you pay per click, not per lead.
- Pay-per-lead means you only pay when you accept a genuine enquiry.
- A £10 lead that wins a £150 service is strong value.
- A fast reply is what turns a paid lead into a booked job.
Frequently asked questions
How much should a garage pay per lead?
It depends on the job value. Paying £10 for a lead that can turn into a £150 service or a repeat customer is strong value. The key is a low, predictable cost per accepted lead and a good conversion rate.
Is pay-per-lead cheaper than Google Ads?
Often, because with Google Ads you pay for every click whether or not it becomes an enquiry. With pay-per-lead you only pay when you accept a real enquiry, so your spend tracks actual opportunities.
What makes a lead worth the money?
A genuine local driver who needs the work, the ability to decline ones that do not suit you, and a fast response so you win the job. Cheap leads you never convert are not a bargain.
How does YourCarGarage price leads?
Founding Members pay a fixed £10 per approved lead, locked in for life, and only when they accept the lead. There is no monthly fee to start.